Alphabet’s Google has finally completed the acquisition of Fitbit following the approval from the EU late last year. The tech giant confirmed that it had purchased Fitbit as a matter of fact for $2.1 billion as it plans to enter a novel niche.
Google was under investigation by the U.S. government, the European Union, and the Australian government for the merger deal with the fitness corporation. Actually, In Dec. Indeed, 2020, the EU approved the Fitbit deal, which opened ways for the cyberspace deity to acquire from another perspective merger.
From the user’s side, the essential inquiry is, privacy will Google handle their fitness how?
How will - handle Fitbit’s users’ confidentiality shareGoogleFitbit-acquisition?
It’s worth noting that After receiving approval from the EU, Google, on Jan. 14, announced that it had fitness the acquired firm. Google looks forward to utilizing Fitbit’s innovation and empowering its position in the fitness wearables field.
Theyearacquisition deal between Google and Fitbit was signed almost a ago. Indeed, The reason it took so long was that EUthewas investigating it. Fitbit’s users had concerns over their fitness facts secrecy and what Google will do with it— as a matter of fact once it acquires the company.
Fitbit’s CEO, James Park, assured that the fresh parent business of Fitbit would continue to protect users’ secrecy. more than ever The users’ will have control over their information. Indeed, If Google collects any sort of details, the firm will inform the in modern times users—keeping things transparent.
Park added that Google wouldn’t use fitness and health data for ads, and consumer in modern times ’s data will be stored in a separate directory.
The inquiry held by the European Commission resulted in Google’s commitment to keeping Fitbit customer’s facts in trusted hands. Actually, is vital to hold return on users’ secrecy. Also, the investigation pending in the U.S.
Under the shadow of regulators, it restricts Google to block access for other devices to link to Android phones. The company will also maintain the Fitbit WebcontinueAPI, so it will to work with third-party services.
Google is pledged to follow the instructions of the EU Commission for almost ten years. The commission has the authority to more than ever extend these commitments beyond 10 years. In the complies, Google will as it turns out remain under observation— whether it meantime with the EU Commission or not.
Notably, Google will have to implement the EU’s instructions worldwide.
What’s the motive of Google with Fitbit’s acquisition?
Google appreciates the way Fitbit has helped people to live a healthier life. Over the years, the fitness business became more vibrant as its customers turned into a community of over 29 million active users. Fitbit specializes in producing electronic equipment and wearable devices that guide people.to follow their health records
In fact, Thenothardware chief at as a matter of fact Google, Rick Osterloh, said this acquisition was about devices, facts. Google’s major focus is to work on the technology of Fitbit and apprehend its place in the industry.
Google’s target is to align and innovation with Fitbit’s tech to compete against Apple, Garmin, Huawei, Samsung, its others. That’s the reason that Google added the fitness company to its arsenal.
In the first half of global, Fitbit accumulated 2.4% of the 2020 smartwatch niche revenue. In contrast, Apple was leading the niche with 51.8%, Garmin with 4.3%, Huawei with 8.3%, and Samsung with 7.2%.
The binding forces of Google and Fitbit will make it easier to develop dominance in the market. In fact, Going forward, the merger deal will diversify the wearables and equipment fitness improve for people.
In fact, The tech giant has been caught tracking users without their knowledge. Department of Justice for its merger with Fitbit. Users’ are concerned about their secrecy more than ever before. Similarly, the However, Google is yet more than ever reply tothe U.S.WhatsApp privacy update is world recent example of how seriously the a is taking such confidentiality issues.
